Digital Marketer

Key Areas: • social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram. • search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. • pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results. • mobile marketing: includes app-based, in-game, location-based and SMS marketing. • affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies. Responsibilities: • creating and uploading copy and images for the organisation’s website; • writing and dispatching email marketing campaigns; • providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI); • researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums; • designing website banners and assisting with web visuals; • communicating with clients, affiliate networks and affiliate partners; • conducting key word research and web statistics reporting; • contributing to social media engagement and brand awareness campaigns; • using web analytics software to monitor performance of client websites and make recommendations for improvement; • contributing to company and industry blogs and managing e-communications; • assisting with paid media including liaising with digital advertising agencies; • developing and integrating content marketing strategies; • keeping up to date with current digital trends; • managing the contact database and assisting with lead generation activities; • negotiating with media suppliers to achieve the best price for clients

Job Requirements: 

• strong verbal communication skills for articulating ideas to colleagues and clients;
• written communication skills for producing high quality content;
• attention to detail and accuracy;
• ability to work independently and flexibly;
• capacity to prioritise and work across multiple projects;
• excellent team work skills;
• organisational skills with ability to deliver a high volume of quality work;
• creative skills for contributing new and innovative ideas;
• ability to work well under pressure and meet deadlines;
• networking and analytical skills;
• knowledge of existing and emerging social media platforms
• At least 4 years experience in a similar role
• Experience in the private education sector will be an advantage

Degree / Diploma:
• advertising, media and communications;
• business and technology;
• creative design;
• marketing

Job Type: 


Company Name: 

Business School

Company Location: 

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